20 July 2004 - update

NORFOLK GRANGE et al

Are CALA Homes' sales techniques a sign of desperation ?



CALA Homes' advertising campaign, July 2004


The advertising banner hanging in the Tunbridge Wells Calverley Road Precinct has a clear pictorial message:
Do CALA Homes want to be seen as a developer building Regency Houses with a lot of green space ?




CALA Homes' Norfolk - House - Villas - Mews, July 2004


The reality is somehow different ! These are CALA Homes' flats which are for sale off plan on the crammed Norfolk Grange in Tunbridge Wells.
To the left - their Block of Social Housing - built under a 106 agreement with TWBC - with a view towards the "luxurious flats".




CALA Homes' advertising campaign - Norfolk Heights in Church Road


CALA Homes' vision of their 1930's seafront pastiche in Church Road, a major thoroughfare with noisy pubs.







Are CALA Homes so desperate to find clients for their "rotten apple" that their campaign needs to be "beefed up" as they go?




URBAN CRAMMING or URBAN REGENERATION in Tunbridge Wells ?


Profile: CALA Group Ltd - Liaisons

CALA Homes continue the Telephone House saga:
- the Construction of their Estate

The Telephone House Neighbours Association informs on CALA Homes (South) Development:
CALA Group acquired the controversial planning permission for the high density development of Telephone House site, Church Road / York Road, Tunbridge Wells, Kent, TN1.